I first saw this video about a month ago.
The moral of the story here is that organizations need to treat people like people, not just horses. The best organizations are those that have a transcendent purpose, and provide their staff with opportunities that are challenging, that they can master, and allow them to make a contribution.
What is the transcendent purpose of your organization? How do you make your organization a purpose maximizer rather than a profit maximizer?
Austin is home to several large companies that have lost their way a long time ago. These are not the companies that will help to bring the economy out of recession. It will be the smaller startups that have a transcendent purpose.